FAST-on-Broadcast by AMTECCO
Measure and earn from your channel on every connected TV.
One satellite position reaches more than 130 million TV homes in Europe. FAST-on-Broadcast measures and monetises your channel there: its HbbTV app starts by itself when viewers tune in, counts every viewer and plays addressable ad breaks. Launch is automated.
- A viewer tunes in to your channel
- Your channel’s app starts by itself
- Addressable ads play, and the view is counted
- Starts when viewers tune in
- Analytics, FAST, or both
- Automated launch per channel
Scale
Satellite is the biggest FAST screen in Europe, and viewers are already on it.
130M+ TV homes in Europe reached by one satellite position, HOTBIRD 13°E. Add the Middle East and North Africa and it is more than 160 million.
A TV maker’s FAST service only reaches that maker’s own TVs: Samsung’s operating system is on fewer than a quarter of new TVs sold in Europe (Omdia, 2026). A channel on satellite is in every TV home the satellite reaches, on every brand, and FAST-on-Broadcast measures and monetises the connected HbbTV TVs among them.
Reach in Europe, in millions · one dot is one million
One satellite position
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HOTBIRD 13°E 130M+ TV homes in Europe
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ASTRA 19.2°E 118M TV homes in Europe
A TV maker’s FAST app
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Samsung TV Plus 70M Samsung Smart TVs in Europe, where the app can be opened
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LG Channels — 17 countries in EuropeNo European device figure published
How a viewer gets to your channel
Your channel on satellite, with FAST-on-Broadcast
- Zaps to your channel with the remote, like any other channel
It plays, and every view is measured and monetised.
- No app to open
- Nothing to install
- Every TV brand
- No new habit
A channel in a TV maker’s FAST app
- Leaves live TV for the home screen
- Opens the TV maker’s app
- Browses that app’s channel guide
- Picks your channel
Only on that maker’s TVs, and only for viewers who go looking.
Choose
Analytics, FAST, or both.
FAST-on-Broadcast is the AMTECCO service that measures and monetises broadcast channels on connected HbbTV televisions. When a viewer tunes in, the channel’s HbbTV app starts by itself; it can count every viewer, play the channel over IP with server-side addressable ad breaks, or both. It works on satellite, cable and terrestrial platforms across Europe, the Middle East and North Africa.
Audience analytics
The numbers broadcasters ask for, every morning.
How many viewers, how long they stay, which TVs they watch on and where they are. This is the dashboard each channel gets, shown here with demo data.
FAST-on-Broadcast · Your channel
- Viewers
- 49,700Unique connected TVs
- Average viewing time
- 34 minPer viewing session
- Watch hours
- 61,900All viewers together
- Peak viewers at once
- 6,450Busiest five minutes
Viewers by country
Top countries
- Germany 11,800
- Italy 5,200
- Spain 4,300
- Saudi Arabia 3,100
- United Kingdom 2,600
- Austria 2,500
- Switzerland 2,100
- Poland 1,900
- Egypt 1,900
- France 1,500
- United Arab Emirates 1,400
- Netherlands 1,300
TV brands
HbbTV version
- HbbTV 2.x 76 %
- HbbTV 1.x 24 %
Viewers by hour of day
Most-watched programmes
With your programme guide| Programme | Watch hours | Airings | Hours per airing |
|---|---|---|---|
| Alpine Rally Review | 7,400 | 9 | 822 |
| Ocean Rescue | 6,100 | 14 | 436 |
| Night Market Kitchen | 4,800 | 12 | 400 |
| Classic Motor Hour | 4,200 | 7 | 600 |
| City Detectives | 3,500 | 10 | 350 |
Show the demo numbers as a table
| Country | Viewers |
|---|---|
| Germany | 11,800 |
| Italy | 5,200 |
| Spain | 4,300 |
| Saudi Arabia | 3,100 |
| United Kingdom | 2,600 |
| Austria | 2,500 |
| Switzerland | 2,100 |
| Poland | 1,900 |
| Egypt | 1,900 |
| France | 1,500 |
| United Arab Emirates | 1,400 |
| Netherlands | 1,300 |
| Morocco | 1,300 |
| Czechia | 900 |
| Algeria | 900 |
| Iraq | 850 |
| Belgium | 700 |
| Türkiye | 700 |
| Tunisia | 600 |
| Denmark | 500 |
| Sweden | 500 |
| Jordan | 450 |
| Kuwait | 400 |
| Portugal | 400 |
| Greece | 350 |
| Hungary | 350 |
| Qatar | 300 |
| Lebanon | 250 |
| Slovakia | 200 |
| Romania | 200 |
| Croatia | 150 |
| Slovenia | 100 |
Launch
From setup to the first viewer, automated.
There is no app project and no viewer download. Each channel is switched on from one setup.
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Share the channel
The channel’s stream and the markets it airs in. Choose analytics, advertising or both.
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We switch it on
The HbbTV app, ad insertion, consent notice and dashboards are created automatically from that one setup.
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Your platform adds one entry
One application entry in the channel’s signalling tells HbbTV TVs to start the app. The broadcast stays as it is.
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Viewers tune in
The app starts on its own on HbbTV 1.x and 2.x TVs. The dashboard fills from the first viewer.
Runs by itself after launch
- Adapts to each TV’s HbbTV version
- Daily dashboards and scheduled reports
- Email alert if a channel stops reporting
- Viewing matched to the programme guide
Technical detail
For your engineers
How FAST-on-Broadcast fits the live media chain, and the detail your broadcast engineers will ask about.
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01 / Input Broadcast channel One AIT entry in its signalling
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02 / Service responsibility FAST-on-Broadcast Autostart app, IP stream, ads, analytics
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03 / Outcome Connected television Measured viewers + addressable ads
Specifications
- Televisions
- Connected HbbTV 1.x and 2.x TVs. The app adapts to each TV’s HbbTV version.
- Start
- Autostart application signalled in the channel’s AIT. No viewer action.
- Playback
- DASH or HLS, chosen per channel. TVs without an internet connection keep the broadcast picture.
- Advertising
- Server-side ad insertion in the IP stream, VAST demand, L-frame overlays.
- Consent
- On-screen consent notice; IAB TCF v2 and GPP strings passed with each ad request.
- Measured events
- A heartbeat about every minute, channel changes, errors and buffering.
- Breakdowns
- Channel, country and region, TV brand, HbbTV version, hour, weekday and programme.
- Reporting
- Per-channel dashboards, scheduled CSV reports and an ingest API for your own apps.
HbbTV reached more than 100 million homes in Europe in 2025.
These are the homes in each market with an HbbTV TV that can start your channel’s app. Beyond Europe, satellite channels carry the service into the Middle East and North Africa.
HbbTV-addressable TV households, millions, and share of all TV households
Terms
- HbbTV
- Hybrid broadcast broadband TV: the open standard that lets a TV run an app alongside a broadcast channel, using its internet connection.
- AIT
- Application Information Table: the entry in a channel’s signalling that tells HbbTV TVs which app to start.
- Autostart
- An HbbTV app that starts as soon as the viewer tunes in, with no button press.
- Server-side ad insertion
- Ads stitched into the stream before it reaches the TV, so they play like the programme.
- L-frame
- An advertiser frame along two edges of the screen while the live picture shrinks inside it.
- FAST
- Free ad-supported streaming television: linear channels paid for by advertising.
Questions broadcasters ask
What is FAST-on-Broadcast?
An AMTECCO service that measures and monetises broadcast channels on connected HbbTV TVs. The channel’s app starts when viewers tune in, plays the channel over IP with addressable ad breaks, and reports viewers, viewing time, TV brands and countries.
Why put a FAST channel on satellite?
Reach and habit. One satellite position such as HOTBIRD 13°E reaches more than 130 million TV homes in Europe by the operator’s figures, on every brand of TV, and viewers simply zap to the channel with the remote. A TV maker’s FAST channel lives inside that maker’s app: Samsung reports 70 million Samsung Smart TVs in Europe, and viewers have to leave live TV, open the app and find the channel. FAST-on-Broadcast adds measurement and addressable ads on the connected HbbTV TVs among the satellite homes.
Do viewers have to press a button?
No. The app starts automatically when a viewer tunes in to the channel on a connected HbbTV TV. TVs without HbbTV or an internet connection keep showing the broadcast.
Can we use the analytics without the advertising?
Yes. Analytics, advertising or both are switched on per channel.
What does the analytics measure?
Viewers, average viewing time, watch hours and peak viewers, by hour and weekday, country and region, TV brand and HbbTV version, plus playback errors. With your programme guide it also shows which programmes are watched most. Each channel gets daily dashboards and scheduled reports.
Does it count people?
It counts connected TVs, not people. A TV watched by a family is one viewer, and TVs without an internet connection are not counted, so totals can be scaled with each market’s HbbTV reach.
How much work is a launch?
Very little. The app, ad insertion, consent notice and dashboards are set up automatically for each channel. Your platform adds one application entry to the channel’s signalling.
Which ad formats run?
Addressable ad breaks inserted server-side into the IP stream, and L-frame banners around the live picture. Ads are sold to programmatic demand with the viewer’s consent choice.
Where does it work?
On any satellite, cable or terrestrial platform where HbbTV TVs receive the channel, across Europe, the Middle East and North Africa. HbbTV reached more than 100 million homes in Europe in 2025.
Does it change our broadcast signal?
Only by one application entry in the signalling. Picture and sound stay as they are for every TV that does not run the app.
Send us your channel and its markets.
We reply with what a launch involves on your platform, and what the dashboard would show.