We turn the broadcast signal into a programmatic ad surface. Free, ad-supported channels delivered straight to the smart TV over HbbTV — with addressable ads placed server-side, right into the stream. Live with real audiences since 2022, not a slide.
FAST economics on the broadcast screen. We use HbbTV to put free, ad-supported channels directly on the connected TV, then insert programmatic advertising into the stream — so a broadcast feed earns like a digital one, with the addressability and measurement that come with it.
HbbTV puts free, ad-supported channels and apps directly on the smart TV via the broadcast signal — nothing to install, reaching connected screens the way viewers already watch.
Addressable ads placed server-side, right into the stream. Agencies get programmatic access to inventory; you get granular audience data well beyond traditional panels — and higher yield on every break.
SRT contribution, channel origination, CDN and automation on a single pipeline — the broadcast and IP worlds running together. Proven at production scale since 2022, not theoretical.
FAST channels and programmatic advertising on the smart TV, delivered by Amtecco. Let’s talk about your inventory.
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