AMTECCO · event
What sports channels asked us at SPORTEL
Two questions came back all week in Monaco. Both are about getting more from the channel you already have.
At SPORTEL Monaco (19 to 21 October 2026), sports channels asked us two things: deliver one SRT feed in the version each taker needs, and earn from the viewers already watching on HbbTV TVs. Here is how we answer both.
Monaco in October is where sports rights are traded. This year two questions came up again and again in our meetings, and both are about getting more from the channel you already have.
01 · One feed, every taker's version
Each distributor wants a different format, and today that often means another encoder per taker. Transcoding is now in preview for SRT Cloud Enterprise: you send one feed, SRT Cloud makes each version once (HD, SD for broadcast, HEVC, MPEG-2 or audio only), and every version has its own takers. Price a setup in the transcoding calculator, then test it on your own feed with a proof of concept.
02 · Earn from the viewers already watching
On connected HbbTV TVs, your channel can be measured and monetised without changing the broadcast. FAST-on-Broadcast creates everything from one setup.
Created from one setup
- The HbbTV app, which starts when viewers tune in
- The consent notice, so GDPR choices are asked on the TV
- Audience analytics, from the first viewer
- Addressable ad breaks, server-side
Which of the two matters most for your channel? Tell us, and we will show you how it would work for your feed.
